Web · UX · Digital
Pedley
Website rebuild and UX overhaul for a communications consultancy. Clearer user journeys, faster performance, and a layout optimised for future AI-driven content workflows.
The Brief
A site that didn't reflect the quality of the work it represented.
Pedley Communications is an established communications consultancy with a strong track record. Their website, however, presented a fragmented experience — inconsistent layout, unclear user journeys, and a structure that made it difficult for prospective clients to understand the firm's depth of expertise. The ask was straightforward: rebuild it properly, and build it for where the firm was heading, not where it had been.
What Was Delivered
Four things done properly.
01
Site architecture
Restructured information hierarchy for clearer user journeys.
02
Visual identity
Cleaned up and modernised — consistent type, spacing and colour.
03
Performance
Significantly faster load times on both desktop and mobile.
04
Content system
Layout built to accommodate future AI-driven content workflows.